Biruktawit Tesfaye, founder of Productive Habesha, is an inspiring Ethiopian content creator, entrepreneur, and mentor. Known for her commitment to youth empowerment, she has built Productive Habesha into a transformative platform focused on personal growth, cultural pride, and purposeful living. Through YouTube, TikTok, and her widely recognized Productive Habesha Journal, Biruktawit offers guidance on goal-setting, mental well-being, spirituality, and financial literacy, reaching audiences in Ethiopia and beyond.

At just 19, while still a university freshman, she founded Ethio Counselor, driven by a vision to make higher education more accessible and help young people build successful careers. Her relentless pursuit of knowledge and success across various industries showcases her proactive nature and diverse skill set. She has gained professional experience in marketing, entrepreneurship, research, and finance at organizations including Aflac, Pacific Lutheran University, Central Washington State University, Earth Economics, and Extern.

Career Journey & Professional Experience

Biruktawit’s early career began at Eshi Market, where she honed her skills as a Social Media Manager, overseeing the company’s online presence and brand development. She then transitioned to impactful roles, including International Student Peer Mentor at Hollins University and Intern at Aflac, gaining valuable insights into marketing and client relations.

In 2024, Biruktawit expanded her expertise through internships in Venture Capital and Environmental Economics. These roles allowed her to conduct market analysis, source startups, and assist in investment strategies. They not only solidified her analytical and research skills but also provided her with a deep understanding of growth sectors such as AI-driven productivity tools and sustainable business practices.

Entrepreneurship & Leadership

As the founder of Ethio Counselor, Biruktawit has demonstrated exceptional leadership, growing the platform into a trusted educational consultancy that helps students access global higher education opportunities.

Achievements & Recognition

Biruktawit’s academic achievements testify to her commitment to excellence. She consistently made the Honor Roll from 2020 to 2023 and served as the Commencement Speaker for her graduating class in 2024. These accolades reflect both her academic success and her ability to inspire and lead her peers.

Her efforts were further recognized with a $1,000 Internship Fund and a Mentor Development Program certification from Xhub Addis/Center for African Leadership Studies (CALS), enhancing her leadership and mentoring capabilities.

Certifications & Continuing Education

• Mentor Development Program – Xhub Addis / Center for African Leadership Studies (CALS)
• Consulting for Business and Entrepreneurship

Biruktawit continuously expands her knowledge and skills, making her an invaluable resource for students and professionals alike. Her commitment to personal and professional growth has earned her a reputation as a proactive leader, eager to break barriers and open doors for others.

Vision for the Future

Looking forward, Biruktawit aims to expand Ethio Counselor‘s reach, helping students navigate the complexities of international education and career development. Her vision for Productive Habesha is to cultivate a generation of Ethiopians who live intentional, purpose-driven lives, equipped with the tools to succeed in an ever-evolving world.